As Look of the City of Athens Section Manager, Thomas Doxiadis has been jointly responsible for developing the strategies and implementations that transformed Athens for the 2004 Olympics.
Olympic Look of the City is interesting in that it combines permanent amelioration of public spaces, which remains after the event, with a targeted program of banners, posters, artscapes, and other public realm visual cues. It is as much about branding as space-making.
The temporary installations program was hugely successful in re-branding Athenian public space, was on time, and on budget.
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